Mon, 31 October 2016
I found something quite interesting when I started to communicate Marine Science and Ocean Conservation to build an audience that wanted to live for a better Ocean. People didn't like to hear the doom and gloom that I was telling them related to all of the Ocean Issues. A friend of mine said she liked watching the videos I made on my You Tube channel, but she had to stop because it was depressing her. My message was having the opposite effect of its purpose. I was making people give up hope rather than inspiring them to do something about the problems that plagued the Ocean.
I had to change my tone and my message quickly. I did some research on what people were sharing on social media in relation to the Ocean. Most of the content was fun facts or a specific event that happened. For example, there was one video of a seal hitching a ride on a humpback whale to avoid being hunted by an orca that was following the humpback whale. The video was in relation to a study that found humpback whales often helped other species from harm. A great message identifying compassion in marine mammals that is quite unique in the Ocean.
We need more of these messages to inspire people to fall in love with the Ocean again and want to protect it.
Enjoy the podcast!
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