Sat, 25 August 2018
I used to think that Ocean Awareness was the only component needed to get the public to not only understand the issues facing the Ocean, but it would also give them enough information and inspiration to conserve the Ocean. Unfortunately, the behaviour change needed to conserve the Ocean for a particular issue does not happen just through Ocean Awareness.
Behaviour change leads to action for conservation, which happens through marketing campaigns. Brooke Tully joins me on the show today to discuss how to bridge the gap between Ocean Awareness and Ocean Action. She is a conservation marketer with a background in Creative Marketing.
She drops a lot of knowledge around this subject. So much knowledge that I had to divide her show into 2 parts to make sure it fit our new shorter episode model.
Enjoy Part 1 of 2 episodes on Conservation Marketing with Brooke Tully.
Check out her work here: www.brookes2cents.com
Enjoy the Podcast!!!
Want to talk about it? Join our FREE Facebook Group to discuss the Oceans with Ocean-minded people.
Want to hear more form Brooke? Check out The Deep Dive, where Brooke and I talk more candidly about conservation marketing and how it applies to the Ocean.
Direct download: SUFB_S546_TheOceanAwarenessActionGapWithBrookeTully.mp3
Category:Social Marketing -- posted at: 4:00pm EDT