In this episode of the "How to Protect the Ocean" podcast, host Andrew Lewin interviews Dr. Paige Hoel, a recent PhD graduate in coastal eutrophication from UCLA and a popular science communicator on TikTok. With nearly 100,000 followers, Paige has gained recognition for her engaging storytelling about ocean science, particularly focusing on topics like the impacts of human activity on ocean health and the intricacies of coastal ecosystems.

Paige shares her journey into oceanography, which began at a young age when she became fascinated by the ocean after watching a documentary about Dr. Robert Ballard's discoveries. Her academic path was influenced by her family's strong scientific background, leading her to pursue a PhD in a field that combines her interests in biology, chemistry, and environmental science.

During the conversation, Paige discusses how she developed her science communication skills, particularly through teaching a climate change course at UCLA. She emphasizes the importance of making complex scientific concepts accessible to a general audience, especially non-majors who may not have a strong background in science. This experience inspired her to create content on TikTok, where she initially focused on sharing tips for undergraduate and graduate students before transitioning to more ocean-focused content.

Paige's TikTok videos highlight various oceanographic topics, including coastal eutrophication, harmful algal blooms, and the effects of wastewater treatment on marine ecosystems. She balances education and entertainment effectively, making science relatable and engaging for her audience. Her ability to tell compelling stories about ocean science raises awareness and encourages viewers to think critically about their relationship with the ocean.

Overall, the episode showcases the power of social media, particularly TikTok, as a platform for science communication, allowing scientists like Paige to reach a broader audience and inspire curiosity about oceanography and environmental issues.

Paige's TikTok: https://www.tiktok.com/@liloceanpaige?lang=en

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin sits down with TikTok personality Erica Hernandez to discuss the power of social media in advocating for ocean conservation. Erica shares her journey over the past two years, highlighting innovative ways to communicate environmental science, climate issues, and wildlife conservation to a broad audience. Listeners will gain insights into effective messaging strategies and be inspired to start their own platforms—whether on TikTok, Instagram, YouTube, or through podcasts—to join the movement for a healthier ocean. Tune in for practical advice and an engaging conversation about the impact of science communication in the conservation community.

Erika Hernandez' TikTok: https://www.tiktok.com/@whaleswee?lang=en

Science communication is vital for raising awareness about environmental issues and engaging the public in conservation efforts. In a podcast episode featuring Erica Hernandez, a TikTok personality focused on climate and environmental science, the significance of effective science communication is underscored through various aspects of her work and experiences.

The Role of Science Communication

1. Bridging the Knowledge Gap: Andrew Lewin, the host, shares his motivation for starting the podcast, which arose from conversations with friends and family who were largely unaware of the pressing issues facing the ocean. This reflects a broader trend where many people lack access to reliable information about environmental challenges. Science communication acts as a bridge, providing resources and knowledge to those who may not have been exposed to these topics otherwise.

2. Empowering Individuals: Erica emphasizes the impact of her TikTok content, where she shares positive climate news and educational information. She mentions receiving messages from followers expressing gratitude for her work, stating that it gives them hope and encourages them to engage with environmental issues. This demonstrates how effective communication can empower individuals to take action and feel connected to the cause.

3. Diverse Platforms for Engagement: The episode discusses various platforms for science communication, including TikTok, Instagram, and podcasts. Erica's use of TikTok allows her to reach a younger audience, utilizing a format that is both engaging and accessible. By experimenting with different types of content, such as lifestyle videos and positive news segments, she caters to diverse interests and encourages broader participation in environmental discussions.

4. Addressing Climate Doomism: Both Andrew and Erica acknowledge the heavy nature of environmental issues, which can lead to feelings of hopelessness or "climate doomism." However, through positive messaging and highlighting actionable steps, they aim to counteract this negativity. Erica's commitment to sharing uplifting news about environmental progress serves to inspire and motivate her audience, reinforcing the idea that collective action can lead to meaningful change.

5. Community Building: The podcast highlights the importance of community in science communication. Erica mentions connecting with other advocates and sharing information that can mobilize action, such as potential developments in Florida State Parks. By fostering a sense of community among followers and fellow advocates, science communication can amplify voices and create a collective impact on conservation efforts.

6. Encouraging Action: The conversation underscores that science communication is not just about sharing information; it is about inspiring action. Erica's content encourages her audience to think critically about their lifestyle choices, such as thrifting and sustainable living, which can contribute to environmental conservation. By providing practical tips and relatable content, she engages her audience in a way that feels achievable and impactful.

Conclusion

In summary, science communication plays a crucial role in raising awareness about environmental issues and engaging the public in conservation efforts. Through platforms like TikTok, individuals like Erica Hernandez are able to share knowledge, inspire hope, and foster community, ultimately driving collective action toward a more sustainable future. The episode serves as a reminder of the power of effective communication in addressing the challenges posed by climate change and environmental degradation.

The Importance of Science Communication in Environmental Advocacy

In the podcast episode featuring Erica Hernandez, a TikTok personality focused on climate change and environmental science, the significance of science communication in environmental advocacy is thoroughly discussed. Erica's journey into environmentalism began at a young age, sparked by witnessing deforestation, which ignited her passion for wildlife conservation and environmental justice. This early experience highlights the critical role that education and awareness play in shaping future advocates for the environment.

The Role of Social Media

Erica utilizes platforms like TikTok to communicate important environmental messages, demonstrating how social media can serve as a powerful tool for science communication. With her background in environmental science and a geology minor, she leverages her knowledge to create engaging content that resonates with a broad audience. The episode emphasizes that while social media can often be criticized for spreading misinformation, it also has the potential to disseminate valuable information and inspire action.

Erica's approach to content creation involves sharing positive climate news and addressing pressing environmental issues, which helps counteract the prevalent "climate doomism" that many individuals experience. By focusing on uplifting stories and actionable insights, she encourages her audience to remain hopeful and engaged in environmental advocacy.

Building Confidence Through Engagement

Throughout the episode, Erica discusses her evolution as a content creator, noting that her confidence has grown alongside her audience. Initially, she faced challenges in articulating her thoughts and presenting her ideas clearly. However, as she received positive feedback and encouragement from her followers, she became more comfortable sharing her voice. This transformation underscores the importance of community support in fostering confidence among science communicators.

Erica's commitment to posting weekly positive climate news demonstrates her dedication to providing consistent, valuable content. She recognizes that even a small audience can have a significant impact, as each view represents an opportunity to educate and inspire someone about environmental issues. This perspective is crucial for anyone looking to engage in science communication, as it emphasizes the value of every interaction.

The Future of Environmental Communication

Looking ahead, Erica expresses a desire to expand her reach beyond TikTok, considering platforms like YouTube to further her mission of science communication. This ambition reflects a growing trend among environmental advocates to diversify their platforms and engage with different audiences. By exploring various mediums, Erica aims to enhance her messaging and connect with individuals who may not be active on TikTok.

In conclusion, the episode highlights the vital role of science communication in environmental advocacy. Through her engaging content and personal journey, Erica Hernandez exemplifies how effective communication can inspire action, foster community, and ultimately contribute to a more informed and engaged public. As more individuals like Erica take to social media to share their knowledge and passion for the environment, the potential for positive change continues to grow.

Social media platforms, particularly TikTok, have emerged as powerful tools for sharing positive climate news and connecting with audiences. In the podcast episode featuring Erica Hernandez, a TikTok personality focused on environmental science and climate communication, several key points highlight the effectiveness of these platforms in fostering awareness and engagement.

The Power of TikTok for Climate Communication

1. Viral Potential: TikTok's unique algorithm allows content to go viral, reaching a wide audience quickly. Erica mentions that her videos can garner anywhere from a few hundred to tens of thousands of views, demonstrating the platform's capacity to amplify messages. For instance, one of her videos reached 200,000 views, showcasing how impactful a single post can be.

2. Engagement with Followers: Despite fluctuations in view counts, Erica emphasizes the importance of every interaction. She notes that even a small number of views can represent a significant audience, akin to speaking in front of a packed lecture hall. This perspective helps creators appreciate the impact they can have, regardless of the numbers. Comments from followers expressing gratitude for her content reinforce the idea that even a few engaged viewers can lead to meaningful connections.

3. Positive Messaging: Erica's commitment to sharing positive climate news every Monday serves as a beacon of hope in a landscape often dominated by negative narratives about climate change. By focusing on uplifting stories, she not only informs her audience but also inspires them to take action. This approach counters the prevalent "climate doomism" that can discourage individuals from engaging with environmental issues.

4. Community Building: Social media platforms facilitate the creation of communities around shared interests. Erica highlights her connections with other environmental advocates and influencers, which enrich her content and expand her reach. These networks allow for the sharing of ideas, resources, and support, fostering a collaborative environment for climate communication.

5. Experimentation and Adaptation: The dynamic nature of social media encourages creators to experiment with different content formats and messaging strategies. Erica discusses her use of Canva for creating visually appealing posts and her willingness to adapt her style based on audience feedback. This flexibility is crucial for maintaining relevance and engagement in a fast-paced digital landscape.

6. Accessibility of Information: TikTok and similar platforms democratize information sharing, allowing anyone with a smartphone to contribute to the conversation about climate change. Erica's journey from a student passionate about environmental science to a content creator exemplifies how individuals can leverage their knowledge and experiences to educate others.

Conclusion

In summary, social media platforms like TikTok are invaluable for disseminating positive climate news and fostering connections with audiences. Through engaging content, community building, and a focus on uplifting narratives, creators like Erica Hernandez demonstrate that even small reaches can lead to significant impacts. By harnessing the power of these platforms, individuals can inspire action and cultivate a more informed and engaged public around environmental issues.

The Importance of Science Communication in Environmental Advocacy

In the podcast episode featuring Erica Hernandez, a TikTok personality focused on climate change and environmental science, the significance of science communication in environmental advocacy is highlighted. Erica's journey into environmentalism began at a young age, sparked by witnessing deforestation, which ignited her passion for wildlife conservation and environmental justice. This early experience shaped her educational path, leading her to pursue a degree in environmental science with a minor in geology.

The Role of Social Media

Erica utilizes social media, particularly TikTok, as a platform to communicate important environmental issues and positive climate news. She emphasizes that social media can be a powerful tool for science communication, allowing individuals to connect with a broader audience. Despite the challenges of fluctuating views and engagement, Erica remains committed to sharing her content, understanding that even a small audience can lead to significant impact. For instance, she has received messages from followers expressing gratitude for her content, which reinforces her motivation to continue.

Building Confidence Through Engagement

Throughout the episode, Erica discusses her evolving confidence in creating content. Initially, she faced challenges such as stuttering and the pressure of editing her videos. However, as she gained experience and received positive feedback from her audience, her confidence grew. This mirrors the experiences of many science communicators who may feel imposter syndrome when sharing their knowledge. Erica's journey illustrates that with practice and audience engagement, individuals can overcome self-doubt and effectively communicate their messages.

Addressing Climate Doomism

A significant theme in the episode is the concept of "climate doomism," where individuals feel overwhelmed by the dire state of the environment and may choose to disengage. Erica counters this by emphasizing the importance of hope and action. She references the Lorax movie's message, "Unless someone like you cares a whole awful lot, nothing is going to get better." This perspective encourages individuals to take action, no matter how small, and to believe that collective efforts can lead to positive change.

Diverse Topics and Pillars of Content

Erica's content spans various topics, including wildlife conservation, positive climate news, and lifestyle choices that promote sustainability, such as thrifting. By diversifying her content, she engages different segments of her audience and addresses multiple facets of environmentalism. This approach not only educates her followers but also inspires them to adopt more sustainable practices in their daily lives.

Future Aspirations

Looking ahead, Erica expresses a desire to expand her reach beyond TikTok, considering platforms like YouTube to further her science communication efforts. Her commitment to environmental advocacy and education reflects a growing trend among young activists who leverage social media to raise awareness and drive change.

In conclusion, the episode underscores the critical role of science communication in environmental advocacy. Through platforms like TikTok, individuals like Erica Hernandez are making significant strides in educating the public, fostering hope, and encouraging action in the face of climate challenges. By sharing their stories and knowledge, they inspire others to join the movement for a healthier planet.

Thrifting and sustainable fashion choices play a significant role in promoting an environmentally friendly lifestyle. In the podcast episode featuring Erica Hernandez, she discusses her passion for thrifting and how it aligns with her values of sustainability and environmentalism. Here are some key points that highlight the importance of thrifting and how sharing these practices can inspire others:

The Benefits of Thrifting

1. Reducing Waste: Thrifting helps to reduce the amount of textile waste that ends up in landfills. By purchasing secondhand clothing, individuals give new life to garments that might otherwise be discarded. This practice contributes to a circular economy, where items are reused rather than thrown away.

2. Lowering Environmental Impact: The fashion industry is known for its significant environmental footprint, from water usage to pollution. By choosing thrifted items, consumers can minimize their impact on the environment. Erica emphasizes that thrifting allows her to avoid fast fashion brands, which often prioritize profit over sustainability.

3. Unique Style: Thrifting offers the opportunity to find unique and one-of-a-kind pieces that reflect personal style. Erica mentions her love for colorful clothes and how thrifting allows her to express her individuality without contributing to the negative aspects of fast fashion.

Inspiring Others Through Social Media

1. Sharing Experiences: Erica uses her TikTok platform to showcase her thrifting finds and sustainable fashion choices. By sharing her experiences, she not only highlights the benefits of thrifting but also encourages her followers to explore secondhand shopping. Her content serves as a source of inspiration for those who may not have considered thrifting before.

2. Building a Community: Through her social media presence, Erica connects with like-minded individuals who are passionate about environmental issues. This community fosters discussions around sustainable practices and encourages others to adopt similar habits. When people see others engaging in thrifting and making conscious fashion choices, it can motivate them to do the same.

3. Promoting Awareness: By discussing the environmental impacts of fast fashion and the benefits of thrifting, Erica raises awareness about sustainable fashion. Her positive messaging around thrifting helps to shift perceptions, showing that secondhand shopping is not only acceptable but also a responsible choice.

Conclusion

Thrifting and sustainable fashion choices are essential components of an environmentally friendly lifestyle. By sharing these practices on social media, individuals like Erica Hernandez can inspire others to make conscious decisions about their clothing purchases. As more people embrace thrifting, the collective impact can lead to a significant reduction in waste and a more sustainable future for the fashion industry.

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin sits down with Marcus Reamer, a PhD candidate at the University of Miami specializing in environmental communication. They delve into the critical role of effective messaging in conservation efforts, particularly concerning the North Atlantic right whales. The discussion covers the evolution of communication strategies over the last two decades, the impact of media coverage on conservation stories, and the conflicts that can arise in journalism related to environmental issues. Listeners will gain insights into the importance of communication in environmental advocacy and learn how to take action for a better ocean.

Connect with Marcus: https://www.marcusreamer.com/

Environmental communication plays a crucial role in raising awareness and understanding of conservation issues, particularly concerning endangered species like the North Atlantic right whale. In a recent podcast episode featuring Marcus Reamer, a PhD candidate at the University of Miami, the complexities of environmental communication and its impact on conservation efforts are explored in depth.

Importance of Environmental Communication

1. Connecting People to the Ocean: As host Andrew Lewin emphasizes, effective communication is essential for fostering a connection between individuals and the ocean. This responsibility extends beyond scientists and communicators; everyone has a role in sharing knowledge about the ocean and its inhabitants. This grassroots approach can cultivate a community of informed advocates for marine conservation.

2. Understanding Complex Issues: The episode highlights the intricate challenges surrounding the North Atlantic right whale, including entanglements in fishing gear and shipping traffic. Environmental communication helps distill these complex issues into understandable narratives, enabling the public to grasp their significance and the urgent need for action.

3. Media's Role in Shaping Perceptions: Marcus discusses his research on media coverage of right whales, noting that the presentation of these stories can significantly influence public perception. For instance, the media often focuses on dramatic events, such as whale deaths or conflicts between conservation efforts and the fishing industry. This can create an "issue attention cycle," where the media highlights problems but may not provide a balanced view of potential solutions or positive developments.

4. Storytelling as a Tool: The power of storytelling in environmental communication is emphasized throughout the episode. By sharing compelling narratives about the lives of right whales and the efforts to protect them, communicators can engage audiences on an emotional level. This connection can inspire individuals to take action, whether through advocacy, supporting conservation organizations, or altering personal behaviors that impact marine ecosystems.

5. Diverse Stakeholders: The episode also addresses the various stakeholders involved in the conservation of right whales, including fishermen, conservationists, and policymakers. Effective environmental communication must consider these diverse perspectives to foster dialogue and collaboration. By understanding the interests and concerns of all parties, communicators can help bridge gaps and promote solutions that benefit both the whales and the fishing communities.

6. Educational Initiatives: Marcus's background in animal care and training underscores the importance of education in environmental communication. By educating the public about marine life and conservation issues, individuals can become more informed advocates. This education can take many forms, from formal programs to informal interactions, all contributing to a broader understanding of the challenges facing endangered species.

Conclusion

In summary, environmental communication is a vital component of conservation efforts, particularly for endangered species like the North Atlantic right whale. By effectively conveying complex issues, utilizing engaging storytelling, and fostering connections among diverse stakeholders, communicators can raise awareness and inspire action. As illustrated in the podcast, the future of marine conservation hinges on our ability to communicate effectively and meaningfully about the challenges and successes of protecting our oceans and their inhabitants.

The Role of Media in North Atlantic Right Whale Conservation

In the podcast episode featuring Marcus Reamer, a PhD candidate studying environmental communication, the discussion delves into the critical role that media plays in the conservation of North Atlantic right whales. The conversation highlights several key aspects of how media coverage influences public perception, policy decisions, and ultimately, the fate of these critically endangered marine mammals.

Historical Context and Media Coverage

The episode outlines a timeline of media coverage regarding North Atlantic right whales, particularly focusing on significant changes over the past two decades. Initially, from 2010 to 2017, coverage was sporadic and often limited to basic updates, such as sightings or warnings from NOAA urging vessels to slow down in areas where right whales were present. This period was characterized by a lack of in-depth reporting or comprehensive narratives surrounding the challenges faced by these whales.

However, the situation shifted dramatically in 2017, a year marked by a series of whale fatalities, particularly in the Gulf of St. Lawrence. This tragic event catalyzed a surge in media attention, leading to what Reamer describes as an "issue attention cycle." This theoretical framework explains how media coverage can fluctuate based on public interest and significant events. As the number of reported deaths increased, so did the media's focus on the plight of the North Atlantic right whale, often dramatizing the conflict between conservation efforts and the fishing industry.

Themes in Media Coverage

Reamer's research involved a content analysis of 13 years of news articles from major U.S. newspapers, revealing several themes in the coverage of right whales. The findings indicated that the media often emphasized the dramatic aspects of the situation, such as entanglements in fishing gear and the contentious debates surrounding fishing regulations. This focus on conflict can shape public perception, leading to polarized views on conservation efforts versus economic interests.

Interestingly, while the media highlighted the challenges and tragedies faced by right whales, there was a noticeable lack of optimistic narratives. Stories about successful conservation efforts, such as the birth of new calves or positive changes in policy, were less frequently reported. This imbalance in coverage can contribute to a sense of hopelessness among the public, potentially diminishing support for conservation initiatives.

The Impact of Documentaries

The episode also discusses the emergence of two documentaries about North Atlantic right whales, which provided an opportunity for deeper exploration of the issue. Reamer conducted a critical examination of these films, analyzing their storytelling techniques and the messages they conveyed. Documentaries can serve as powerful tools for raising awareness and fostering empathy, but they also reflect the complexities of the conservation narrative.

By comparing the two films, Reamer aimed to understand how different approaches to storytelling can influence audience perceptions and engagement with the issue. This aspect of his research underscores the importance of media not just as a source of information, but as a participant in shaping environmental politics and public discourse.

Conclusion

The podcast episode with Marcus Reamer sheds light on the intricate relationship between media coverage and the conservation of North Atlantic right whales. As the media plays a pivotal role in framing the narrative around these endangered animals, it is crucial for journalists and communicators to strive for balanced reporting that includes both the challenges and successes of conservation efforts. By doing so, they can foster a more informed and engaged public, ultimately contributing to the protection and recovery of North Atlantic right whales.

Engaging with diverse stakeholders and understanding their perspectives is essential for effective communication in conservation, as it helps navigate complex issues and fosters a more comprehensive dialogue. This concept is particularly relevant in the context of the North Atlantic right whale conservation efforts discussed in the podcast episode featuring Marcus Reamer.

Importance of Diverse Stakeholder Engagement

1. Complexity of Issues: The conservation of North Atlantic right whales involves multiple stakeholders, including fishermen, conservationists, policymakers, and the general public. Each group has its own interests, concerns, and knowledge about the whales and their habitats. For instance, lobster fishers may be concerned about regulations that affect their livelihoods, while conservationists focus on the survival of the critically endangered species. Understanding these diverse perspectives is crucial for developing effective communication strategies that address the needs and concerns of all parties involved.

2. Fostering Comprehensive Dialogue: As Marcus pointed out, communication surrounding right whale conservation is not just about presenting facts; it’s about creating a dialogue that includes all stakeholders. This dialogue can help identify common ground and shared goals, which is essential for collaborative problem-solving. By engaging with various stakeholders, conservationists can better understand the complexities of the issues at hand and work towards solutions that are acceptable to all parties.

3. Media's Role in Shaping Perspectives: The podcast highlights how media coverage can influence public perception and stakeholder engagement. For example, the issue attention cycle described by Marcus illustrates how media narratives can shift focus from one aspect of conservation to another, often dramatizing conflicts between stakeholders. By analyzing media coverage, conservationists can identify which narratives are being amplified and how they may affect stakeholder perceptions. This understanding can inform more balanced and inclusive communication strategies that consider the viewpoints of all stakeholders.

4. Empowering Stakeholders: Engaging with diverse stakeholders also empowers them to participate in the conservation dialogue. As Marcus mentioned, individuals who may not be directly involved in conservation efforts, such as local community members, can still have valuable insights and experiences that contribute to the conversation. By including these voices, conservationists can create a more holistic understanding of the challenges and opportunities related to right whale conservation.

5. Building Trust and Collaboration: Effective communication that includes diverse perspectives helps build trust among stakeholders. When stakeholders feel heard and understood, they are more likely to collaborate on conservation initiatives. This trust is essential for navigating the often contentious issues surrounding conservation, such as fishing regulations and habitat protection.

Conclusion

In summary, engaging with diverse stakeholders and understanding their perspectives is vital for effective communication in conservation. It allows for a more nuanced understanding of complex issues, fosters comprehensive dialogue, and ultimately leads to more effective conservation strategies. As highlighted in the podcast, the case of the North Atlantic right whale serves as a poignant example of how diverse stakeholder engagement can shape the future of conservation efforts.

Andrew Lewin discusses the community's response to vulnerabilities exposed by climate change. He delves into the reactions on social media, ranging from extreme political comments to calls for help. Andrew shares his own responses to these comments, despite anticipating blowback.

Tune in to explore the dynamics of community engagement and adaptation in the face of environmental challenges.

Magic Mind: https://www.magicmind.com/theoceanblue add THEOCEANBLUE@) for 48% off your first subscription or 20% off a one time purchases.

Engaging in discussions on social media platforms can be a powerful tool for informing and educating others about important topics such as climate change and ocean conservation. In a podcast episode, the host emphasized the importance of using social media as a platform to provide information and educate others, rather than engaging in aggressive arguments or trying to change someone's mind.

The host shared his approach of commenting on social media posts not to change the mind of the person he is debating with, but to provide information for the benefit of other readers who may be seeking different perspectives. By focusing on informing and educating, individuals can contribute to a more constructive dialogue on important issues like climate change and ocean conservation.

Furthermore, the episode highlighted the significance of maintaining a respectful and informative tone during online discussions. By avoiding aggression and personal attacks, individuals can create a more conducive environment for sharing knowledge and engaging in meaningful conversations. This approach can help foster understanding and awareness among a wider audience, ultimately contributing to a more informed and educated community.

Overall, the episode underscored the value of engaging in discussions on social media with the intention of informing and educating others. By adopting a respectful and informative approach, individuals can play a crucial role in raising awareness about pressing environmental issues and promoting positive change within online communities.

Comments on social media can have a significant impact on public opinion and potentially influence political decisions. In the podcast episode, the host discussed how engaging in discussions on social media platforms, such as Facebook, can shape the narrative around important issues like climate change. The host emphasized the importance of providing accurate information and alternative perspectives in these discussions to inform and educate others who may be reading the comments.

The host shared their approach to commenting on social media posts that deny climate change or spread misinformation. Instead of engaging in aggressive arguments or trying to change the minds of those posting inaccurate information, the host focused on providing factual information and alternative viewpoints for the benefit of other readers. By presenting well-researched facts and offering a different perspective, the host aimed to inform and educate individuals who may be on the fence or unaware of the full picture.

The episode highlighted the role of comments on social media in shaping public perception and influencing political decisions. Politicians and policymakers often take into account public opinion, and if a particular narrative gains traction on social media, it can impact the priorities and actions of elected officials. Therefore, it is crucial to engage in constructive and informative discussions on social media platforms to ensure that accurate information is shared and alternative perspectives are considered.

Overall, the episode underscored the importance of providing accurate information and alternative viewpoints in social media comments to contribute to a more informed public discourse, potentially influencing public opinion and political decisions.

Calm and Informative Approach in Responding to Controversial Topics

In the podcast episode, Andrew Lewin discusses the importance of using a calm and informative approach when responding to controversial topics like climate change. He emphasizes the need to focus on informing people rather than trying to change their minds or engage in aggressive arguments. By adopting a calm and informative tone, individuals can reach a wider audience and promote understanding on complex issues such as climate change.

Lewin shares his personal experience of engaging with individuals who deny climate change on social media platforms. Instead of resorting to insults or aggressive language, he chooses to provide factual information and engage in constructive dialogue. By doing so, he aims to educate not only the person he is directly interacting with but also the broader audience who may be reading the conversation.

The podcast highlights the power of using facts, statistics, and logical reasoning to present a compelling case for climate change awareness. By staying composed and focusing on sharing knowledge, individuals can effectively convey the urgency of addressing climate change without alienating those who hold different views.

Furthermore, Lewin's approach demonstrates that by remaining calm and informative, individuals can inspire critical thinking and encourage others to consider alternative perspectives. This method of communication fosters a more open and respectful dialogue, leading to a greater understanding of complex issues like climate change.

Overall, the podcast episode underscores the significance of adopting a calm and informative approach when discussing controversial topics. By prioritizing education and understanding, individuals can contribute to a more informed and engaged society, ultimately leading to positive change in addressing pressing environmental challenges.

Today on the How to Protect the Ocean podcast, host Andrew Lewin speaks with Katrina Ryan, the founder of Mindfully Wired. Katrina discusses how her company is dedicated to helping the planet, particularly the oceans, through innovative projects focused on conservation and policy. They delve into the unique approach Mindfully Wired takes in combining scientists, policymakers, and communication experts to make a positive impact.

Tune in to learn about the projects Katrina has led and her vision for the future of ocean conservation.

Mindfully Wired: https://www.mindfullywired.org/

Mindfully Wired is dedicated to positive and optimistic projects that offer solutions to environmental challenges, as discussed in the podcast episode. The company's strategy involves addressing complex marine conservation and fisheries management issues in a manner that promotes change and reduces anxiety. By focusing on projects that deliver tangible solutions and positive outcomes, Mindfully Wired aims to inspire hope and optimism in the face of environmental obstacles.

An example of this approach is the collaboration with Surfers Against Sewage, where Mindfully Wired facilitated the co-authoring of the first youth ocean and climate manifesto. This initiative empowered 200 youth activists to express their concerns and aspirations for clean water and sustainable surfing environments. By engaging with the public in this manner, Mindfully Wired not only amplifies the voices of the younger generation but also instills a sense of agency and empowerment in addressing environmental issues.

Furthermore, the company's involvement in initiatives like the Blue Carbon Action Partnership demonstrates a commitment to driving high-quality blue carbon projects globally. Blue carbon ecosystems, such as salt marshes and mangroves, play a crucial role in carbon sequestration and climate change mitigation. By actively participating in projects that protect and enhance these ecosystems, Mindfully Wired contributes to the broader goal of environmental conservation and sustainability.

Overall, Mindfully Wired's emphasis on positive and optimistic projects aligns with their mission to effect meaningful change in the marine conservation and environmental realm. By highlighting solutions, collaboration, and communication, the company not only tackles environmental challenges but also fosters hope and progress in the face of complex issues.

Mindfully Wired collaborates with a diverse team of experts from various professional backgrounds to work on intricate environmental projects. The founder, Katrina Ryan, mentions that the team at Mindfully Wired includes individuals with backgrounds in science, policy, linguistics, and communications. This diverse team enables them to address complex environmental issues such as offshore wind, seafood supply, and forestry. The team's expertise in science and policy aids in developing projects that are technically sound and aligned with sustainable practices. Additionally, the team includes agency communications experts who bring a senior dimension to the projects, ensuring effective communication strategies are in place.

The company's approach to building a diverse team reflects their commitment to inclusivity and collaboration. By bringing together individuals with different expertise and perspectives, Mindfully Wired can develop innovative solutions to environmental challenges. The team's ability to bridge the gap between technical knowledge and effective communication is highlighted in their work with clients and projects. This collaborative approach not only enhances the quality of their work but also allows them to engage with a wide range of stakeholders, including governments, NGOs, retailers, and local communities.

Overall, the diverse team at Mindfully Wired plays a crucial role in driving positive change in the environmental sector. Their ability to work together, leveraging their unique skills and experiences, enables them to address complex issues and advocate for sustainable practices. The company's success in working on a variety of projects, from advocating for better fisheries management to promoting blue carbon projects, showcases the power of collaboration and diversity in achieving environmental goals.

Mindfully Wired engages with the public through various projects and initiatives to drive positive change and raise awareness about environmental issues. One example is the collaboration with Surfers Against Sewage to facilitate the co-authoring of the Youth Ocean and Climate Manifesto. This project involved bringing together 200 youth activists to create a manifesto advocating for clean water and environmental protection, which was then delivered to 10 Downing Street. This initiative empowered young activists to voice their concerns and contribute to meaningful change in environmental policy.

Additionally, Mindfully Wired conducts training courses at universities for master's and PhD level scientists in the environmental field. These courses focus on helping scientists communicate the impact of their work effectively and develop their communication skills to engage with a broader audience. By providing training and guidance to emerging scientists, Mindfully Wired contributes to building a community of environmentally conscious professionals who can effectively communicate their research and advocate for positive change.

Another significant project undertaken by Mindfully Wired is the Blue Carbon Action Partnership, hosted by the World Economic Forum. This initiative focuses on driving high-quality blue carbon projects globally, emphasizing the importance of blue carbon environments like salt marshes and mangroves in storing carbon and supporting local communities. By collaborating with NGOs and stakeholders, Mindfully Wired works to protect and invest in blue carbon projects, highlighting the critical role these ecosystems play in mitigating climate change and promoting sustainable practices. Through these collaborative initiatives, Mindfully Wired actively engages with the public, policymakers, and stakeholders to raise awareness about environmental issues and drive positive change on a global scale.

Andrew Lewin shares insights on his publishing schedule and how he stays consistent with content creation. He emphasizes the importance of doing what works for you and what you are comfortable with when creating content, whether it's a podcast, video, or vlog. Andrew discusses how he manages his busy schedule, offering practical advice for aspiring science communicators looking to make a positive impact on the ocean.

Join Andrew as he dives into his passion for ocean conservation and the joy he finds in sharing his knowledge with others.

Consistency and passion are two key elements in content creation, as emphasized in the podcast episode. The host stresses the importance of loving what you do and making time for it. He explains that he publishes content three times a week because of his passion for discussing the ocean and staying connected to it. This drive motivates him to continue creating content despite having a full-time job and other responsibilities.

The host also discusses the significance of finding a workflow that suits you. He mentions that he records episodes in batches on weekends to ensure he has content prepared for the upcoming week. By planning ahead and staying focused, he maintains a consistent schedule of publishing episodes. This approach enables him to balance his various commitments while still producing content that he is proud of.

Moreover, the host acknowledges that not every content creator will have the same workflow. Some creators may dedicate more time to editing and promoting their content, while others may focus more on storytelling. The key is to find a balance that works for you and allows you to continue creating content without burning out.

In conclusion, the podcast episode underscores that consistency and passion are essential in content creation. By finding a workflow that aligns with your interests and commitments, you can create content that resonates with your audience and allows you to share your passion with the world.

Balancing work, family, and content creation is a challenging task that requires prioritizing and making sacrifices in certain areas. In the podcast episode, the host, Andrew Lewin, discusses his own experience of managing a full-time job, being a parent to two teenage daughters, and running a podcast as a side hustle. He emphasizes the importance of staying focused, getting enough sleep, and maintaining a healthy lifestyle to manage these responsibilities effectively.

Andrew mentions that he loves creating content for his podcast and feels a strong connection to the ocean through his work. Despite his passion for content creation, he acknowledges the sacrifices he has to make in terms of editing and promotion due to time constraints. He highlights the need to find a balance between producing quality content and not getting overwhelmed by the workload.

The podcast episode also delves into the different approaches content creators can take based on their individual circumstances. Some creators may dedicate all their time to promoting and recording their podcasts, while others, like Andrew, have to juggle multiple responsibilities alongside content creation. The key takeaway is that individuals need to assess their schedules, workflows, and personal capacities to determine the level of commitment they can afford to content creation.

Andrew's experience underscores the importance of setting realistic expectations and finding a workflow that aligns with one's lifestyle. It's crucial to understand that creating content consistently requires time, effort, and sometimes sacrifices in other areas of life. By prioritizing tasks, managing time effectively, and being mindful of personal limitations, individuals can strike a balance between work, family, and content creation.

Magic Mind is highlighted in the podcast episode as a tool that can aid in focus and productivity when creating content. The host, Andrew Lewin, mentions using Magic Mind as a shot of focus to help him stay energized and focused, especially when working on producing podcast episodes after a long day at work or other commitments. He emphasizes the benefits of Magic Mind's timed release caffeine, which provides a sustained energy boost over one to three hours, allowing him to maintain focus and productivity throughout his content creation process.

Andrew Lewin shares his personal experience with Magic Mind, stating that it helps him stay connected to his passion for ocean conservation and communication. He mentions that Magic Mind is a key part of his routine, providing him with the energy and focus needed to produce podcast episodes consistently. By incorporating Magic Mind into his workflow, Andrew is able to batch record episodes on the weekends, ensuring that he has content ready for the upcoming week without feeling fatigued or overwhelmed.

Furthermore, Andrew Lewin extends an offer to the audience, providing a discount code for Magic Mind to help others benefit from the focus and productivity it offers. By sharing his positive experience with Magic Mind and offering a discount code, Andrew demonstrates the value he places on utilizing tools like Magic Mind to enhance focus and productivity in content creation.

Overall, the podcast episode highlights the importance of utilizing tools like Magic Mind to support focus and productivity when creating content, emphasizing how such tools can contribute to maintaining consistency and quality in content production.

On this episode of the How to Protect the Ocean podcast, host Andrew Lewin interviews Anabelle Chaumun, a global communications manager for the European Marine Biological Resource Center. Anabelle shares her career journey from journalism and PR to becoming a marine science communicator, emphasizing the importance of effective communication in biodiversity conservation.

Tune in to learn about science communication for the oceans and how it plays a crucial role in engaging everyday people to make informed decisions for a better ocean.

Science communication plays a crucial role in raising awareness about biodiversity and sustainability topics. In a podcast episode featuring Anabelle Chaumun, a global communications manager, she emphasizes the importance of effectively communicating complex scientific concepts to the general public. Anabelle stresses the need to bridge the gap between scientific research and society by translating scientific jargon into understandable language.

During the episode, Anabelle shares her experiences working with marine organizations and the challenges of communicating topics like biodiversity to a broader audience. She highlights the significance of empowering the science sector to integrate effective communication strategies to shift perceptions and bring about change. Through joint communications campaigns and utilizing various platforms such as websites, videos, articles, and social media, organizations can effectively promote awareness about biodiversity and sustainable practices.

Moreover, Anabelle underscores the need for new narratives and discussions surrounding environmental and social issues like food insecurity, gender equality, and social justice. These topics are interconnected with biodiversity and sustainability, and addressing them through effective science communication can lead to greater public understanding and engagement.

The episode emphasizes the vital role of science communication in raising awareness about biodiversity and sustainability topics. By engaging with diverse audiences through various communication channels and strategies, organizations can effectively convey the importance of conservation efforts and inspire action towards a more sustainable future.

Effective communication involves understanding the audience's needs and tailoring messages to different platforms. Anabelle, the guest on the podcast episode, stressed the importance of knowing the audience's behaviors to personalize and tailor messages accordingly. She highlighted the significance of storytelling and having a clear narrative before deciding on the format for communication. Different platforms such as blogs, videos, social media posts, and events can be utilized based on the target audience and the message being conveyed. By understanding the specificities of the audience and customizing communication strategies, the effectiveness of the message can be maximized. Additionally, she discussed the importance of measuring the success of communication activities through quantitative data such as social media analytics and qualitative feedback from stakeholders. This approach ensures that the communication strategy aligns with the audience's preferences and needs, ultimately leading to more impactful and engaging communication.

Feedback from both quantitative data and qualitative interactions with stakeholders is crucial for measuring the success of communication efforts. Anabelle, the guest on the podcast episode, highlighted the importance of setting Key Performance Indicators (KPIs) to measure the success of communication activities. She mentioned the significance of analyzing data and metrics from social media analytics to determine the level of interest generated by specific topics. This quantitative feedback allows communication professionals to assess the effectiveness of their messaging and adjust strategies accordingly.

In addition to quantitative data, Anabelle emphasized the value of qualitative feedback obtained through interactions with stakeholders. She mentioned receiving positive feedback from stakeholders who expressed interest in the organization's activities and initiatives. These qualitative interactions provide insights into how the audience perceives the communication efforts and can help identify areas for improvement. By engaging with stakeholders and receiving their feedback, communication professionals can gain a deeper understanding of the impact of their messaging and make informed decisions on future communication strategies.

Overall, the combination of quantitative data analysis and qualitative stakeholder interactions offers a comprehensive approach to measuring the success of communication efforts. By leveraging both types of feedback, communication professionals can evaluate the effectiveness of their messaging, identify areas of strength and improvement, and ultimately enhance the impact of their communication strategies.

This episode of the How to Protect the Ocean podcast delves into the importance of focusing on the behind-the-scenes work of marine science and conservation, rather than just the glamorous underwater footage of majestic sea creatures. The host emphasizes that conservation efforts are primarily carried out in conference rooms by scientists, conservationists, NGOs, and government officials. The episode encourages listeners to shift the spotlight towards the real work of conservation and highlights the significance of discussing these topics on various online platforms.

Andrew Lewin discusses the importance of science communication and staying informed about environmental issues such as orcas and plastic treaty talks. He highlights the role of creators on platforms like TikTok in spreading awareness and delves into the significance of speaking up for the ocean and the environment.

Join Andrew as he explores current happenings and emphasizes the need for action to protect our oceans and planet.

TikTok Creators:

Aly (Orcas): https://www.tiktok.com/@themoth219

Karishma the Climate Girl: https://www.tiktok.com/@karishmaclimategirl

Andrew Lewin, Lydia, and Sarah discuss the Ocean Stories podcast. Lydia and Sarah share insights on starting their podcast, choosing guests, and the joys and challenges of science communication. They delve into their backgrounds in sustainable companies and marketing, highlighting how they aim to inspire change and promote sustainable living through their entertaining and informative podcast.

Tune in for a deep dive into ocean science communication and sustainability efforts.

Connect with Ocean Stories:
Instagram: https://www.instagram.com/oceanstories_podcast/
TikTok: https://www.tiktok.com/@oceanstories_podcast

Andrew Lewin shares his tips and experiences on effectively communicating about ocean conservation and climate change. He emphasizes the importance of communication in addressing climate anxiety and highlights his strategy for engaging listeners in conversations about ocean conservation. 

Tune in to learn how to speak up for the ocean and take action for a better environment.

Communication plays a vital role in ocean conservation, serving as a powerful tool to engage and educate a wider audience about the importance of protecting our oceans. The podcast episode highlights the significance of various communication platforms, such as podcasts, YouTube channels, and social media, in spreading awareness and knowledge about ocean conservation.

Podcasts, like the one discussed in the episode, offer a platform for hosts to share information, insights, and updates related to ocean conservation. By adopting a laid-back and relatable approach, podcast hosts can effectively communicate complex topics in a way that is easily understandable for listeners. This method helps engage a diverse audience and make ocean conservation more accessible to the general public.

Similarly, YouTube channels dedicated to ocean conservation play a crucial role in reaching a broader audience. Through visual content, creators can showcase the beauty of the oceans, highlight conservation efforts, and raise awareness about environmental issues affecting marine ecosystems. By leveraging the visual medium of YouTube, creators can captivate viewers and inspire them to take action to protect the oceans.

Social media platforms also serve as valuable communication tools for ocean conservation. By sharing informative posts, engaging videos, and interactive content, individuals and organizations can reach a vast audience and spark conversations about marine conservation. Social media allows for real-time engagement, enabling users to participate in discussions, share resources, and amplify conservation messages to a global audience.

Overall, effective communication through podcasts, YouTube channels, and social media is essential for engaging and educating a wider audience about ocean conservation. By utilizing these platforms to share knowledge, raise awareness, and inspire action, individuals and organizations can work together to protect and preserve our oceans for future generations.

To approach communication in a relatable and laid-back manner, the host of the podcast emphasizes the importance of making complex topics accessible to a diverse audience. The host shares their personal experience of starting the podcast to communicate ocean conservation effectively. By using a conversational tone and avoiding jargon, the host ensures that the content is easily understandable for a general audience. The host acknowledges their own background and expertise, highlighting that they are not the smartest person in the room but have a passion for ocean conservation.

The host's approach to communication involves speaking in a way that is relatable to everyone, not just experts in the field. By staying away from technical language and focusing on regular words and formats, the host aims to make the content accessible to a wide range of listeners. The host's laid-back style allows them to present information in a casual and engaging manner, creating a comfortable atmosphere for the audience.

Through their podcast, the host demonstrates how effective communication can help bridge the gap between complex scientific topics and the general public. By sharing stories, experiences, and insights in a relatable way, the host encourages listeners to engage with ocean conservation and take action. The host's passion for the subject shines through in their authoritative yet approachable voice, inspiring others to join the conversation and work towards protecting the ocean.

When engaging with listeners or critics, it's essential to express gratitude and openness to different perspectives. In the podcast episode, the host emphasizes the importance of acknowledging and appreciating the diverse viewpoints that individuals may bring to the conversation. By expressing gratitude, you create a welcoming environment that encourages constructive dialogue and understanding.

The host shares personal experiences of engaging with listeners and critics who may not always agree with the message being conveyed. Instead of dismissing opposing viewpoints, the host demonstrates a willingness to listen and understand where others are coming from. This approach fosters a sense of respect and openness, allowing for meaningful exchanges that can lead to greater understanding and collaboration.

By being open to different perspectives, you not only show respect for the opinions of others but also create an opportunity for learning and growth. The host in the episode exemplifies this by acknowledging that not everyone may agree with their views but still values the input and feedback received. This attitude of openness and gratitude contributes to a more inclusive and enriching dialogue surrounding ocean conservation and related topics.

In conclusion, expressing gratitude and openness to different perspectives when engaging with listeners or critics is key to fostering constructive dialogue and promoting understanding. By embracing diverse viewpoints and demonstrating a willingness to listen, we can create a more inclusive and collaborative environment that benefits everyone involved.

Andrew Lewin dives into the world of Hollywood's influence on climate change storytelling with guest Anna Jane Joyner, founder of Good Energy. They explore how Hollywood screenwriters are shaping narratives to raise awareness about climate change and the importance of integrating these stories into popular culture. Tune in to learn how storytelling in Hollywood can impact our views on environmental issues and inspire action for a better ocean.

Connect with Anna Jane Joyner:
Website: https://www.goodenergystories.com/
Paper on the absence of Climate Crisis in scripted shows: https://www.goodenergystories.com/offerings/research

Hollywood's Impact on Climate Change Narratives

Hollywood has long been acknowledged as a powerful tool for influencing public perception and behavior through storytelling. In a recent podcast episode, the crucial role of Hollywood screenwriters in shaping narratives around climate change was highlighted. By incorporating climate change themes into popular TV shows and movies, Hollywood has the potential to normalize discussions about climate change and inspire action among viewers.

Anna Jane Joyner, the founder of Good Energy, discussed her collaboration with Hollywood screenwriters to integrate climate change stories into their productions. Good Energy works closely with writers to ensure that climate change is portrayed authentically and effectively in various storylines. This partnership not only raises awareness about climate change but also encourages viewers to connect with the issue on a personal level.

The episode emphasized the importance of climate change narratives going beyond apocalyptic storylines. While impactful, there is a push to include climate change themes in a variety of genres, including comedies and dramas. By diversifying the representation of climate change in entertainment media, Hollywood can reach a broader audience and make the issue more relatable and accessible.

The episode also introduced the concept of the "climate reality check," a tool developed to assess whether climate change is acknowledged in the world of a story. Applying this tool to this year's Oscar nominees revealed that only a small percentage of films met the criteria for addressing climate change. This underscores the importance of ongoing efforts to integrate climate change narratives into mainstream media to reach a wider audience and drive meaningful change.

Overall, the podcast episode underscored the significant role that Hollywood plays in shaping public perceptions and behaviors towards climate change. Through strategic storytelling and collaboration with organizations like Good Energy, Hollywood has the potential to drive positive change by normalizing discussions about climate change and inspiring action among viewers.

Good Energy, founded by Anna Jane Joyner, is a nonprofit organization that collaborates with Hollywood screenwriters to integrate climate change narratives into television shows and films. The organization aims to normalize discussions about climate change by incorporating these themes into popular entertainment media. Anna Jane Joyner's work with Good Energy involves consulting with screenwriters to ensure that climate change is authentically represented in their stories.

The episode highlights the importance of storytelling in influencing public perception and behavior towards climate change. By working with Hollywood screenwriters, Good Energy seeks to leverage the power of television and film to raise awareness and inspire action on climate issues. The organization's approach involves providing research, inspiration, and world-building guidance to writers, enabling them to incorporate climate change themes effectively into their narratives.

One of the key initiatives mentioned in the episode is the development of a tool called the Climate Reality Check. This tool serves as a measurement tool to assess whether climate change is acknowledged in the world of a story. By applying the Climate Reality Check to this year's Oscar nominees, Good Energy identified that 13% of the films qualified, with three of them passing the criteria. This demonstrates the organization's commitment to promoting climate change awareness in the entertainment industry.

Overall, Good Energy's collaboration with Hollywood screenwriters represents a strategic approach to mainstreaming climate change narratives and fostering a more informed and engaged audience. Through their work, they aim to increase the representation of climate change in contemporary storytelling, ultimately contributing to a more sustainable and climate-conscious media landscape.

The Climate Reality Check tool, as discussed in the podcast episode, serves as a measurement tool to assess the presence of climate change in scripted TV and film. The goal of this tool is to ensure that 50% of contemporary stories acknowledge climate change by the year 2028. This initiative aims to increase the representation of climate change in popular media, thereby raising awareness and normalizing discussions about this critical issue.

The tool evaluates whether climate change is acknowledged within the world of the story and if the characters are aware of it. By applying the Climate Reality Check to a wide range of scripted content, the creators can determine the extent to which climate change is integrated into the narrative. This measurement helps track progress towards the goal of having half of contemporary television and film stories address climate change by 2028.

In a recent study conducted with the Oscar nominees, it was found that 13% of the films qualified for assessment using the Climate Reality Check tool. Among these, three films, including "Barbie," "Mission Impossible," and "Nyad," successfully passed the criteria. This demonstrates that even in unexpected genres like action-adventure films such as "Mission Impossible," climate change can be effectively incorporated into the storyline.

By utilizing tools like the Climate Reality Check, the entertainment industry can play a crucial role in shaping public perceptions and understanding of climate change. As more stories in TV and film acknowledge and address climate change, the audience is exposed to important environmental issues, contributing to a more informed and engaged society.

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses the importance of personalized communication from conservation organizations. He shares his frustrations with generic emails and constant donation requests, emphasizing the need for organizations to understand their audience's preferences and provide value beyond just asking for money. Andrew also reflects on his own journey in communications and his passion for using his skills to work with conservation organizations.

Tune in to learn more about effective communication in conservation and how it can help protect the ocean.

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses the importance of influencers and celebrities speaking up for the ocean and climate change. He starts off by highlighting Kim Kardashian's new product, a bra where part of the proceeds go to 1% for the planet. Andrew emphasizes that the involvement of celebrities in climate change discussions is significant and explores why it matters. He reflects on a time when climate change wasn't a widely discussed topic and emphasizes the role of social media in raising awareness.

Tune in to learn more about the power of celebrity influence and how we can all contribute to protecting the ocean.

Link to whitepaper: https://www.climatecommunications.earth/whitepaper-articles/influencing-the-influencers

According to the podcast episode, social media algorithms have a bias towards short-form and entertaining content, which limits the visibility of real-world examples and work on campaigns for social and environmental justice. The transcript highlights that social media platforms often prioritize content that is more about screen time and entertainment value, while limiting the visibility of stories and solutions related to injustices. As a result, important information and projects related to social and environmental justice may not be widely promoted or shared on these platforms.

The episode emphasizes the need to elevate those who engage in local grassroots activism and share real-world examples and work. It suggests that algorithms do not prioritize the sharing of information on specific projects and injustices, potentially hindering the dissemination of important information. This limitation is seen as problematic because some of these stories and projects may be difficult to digest but need to be addressed and changed.

The transcript also highlights the imbalance in how online activism is valued higher than offline activism. Grassroots organizers and organizations have relevant data and case studies showcasing how injustices were fought and what was demanded, but social media platforms may limit the visibility of these stories and solutions. This suggests that the algorithms used by social media platforms may not effectively promote or prioritize content related to social and environmental justice, potentially hindering the impact of grassroots activism and the dissemination of important information.

Many climate influencers rely on advertising and promotional agreements to fund their work and support their teams and families. The podcast transcript mentions that these influencers, including the host himself, share and promote product ads to secure funding models that sustain their work. Advertising or promotional agreements provide financial support for their efforts, allowing them to fund their teams and even support their families. This suggests that the role of an eco-influencer has evolved beyond simply informing people about sustainable products. It now includes elements of entrepreneurship, storytelling, and thought leadership. However, finding businesses or companies willing to fund climate-related messages can be challenging, as it is not always seen as a profitable endeavor. This difficulty in securing funding is similar to the host's experience in podcasting, where finding a business model that works and obtaining sponsorships from sustainable companies is a constant struggle. Nonetheless, advertising and promotional agreements remain crucial for many climate influencers to continue their important work in raising awareness and advocating for action on climate change.

According to the episode, the role of an eco-influencer has evolved beyond simply promoting sustainable products. In addition to advocating for more sustainable choices, eco-influencers now engage in entrepreneurship, storytelling, and thought leadership. This means that they not only promote sustainable products but also collaborate with academic institutions to communicate climate science and work with organizations to drive their message. They utilize various forms of media, such as videos, photos, and illustrations, to effectively communicate their message and engage their audience. This evolution in the role of eco-influencers highlights the importance of raising awareness about climate change and inspiring action, rather than solely focusing on product promotion.

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses the importance of effective communication when it comes to research papers that make drastic headlines. He highlights a recent research paper that predicted the halt of a crucial circulation in the Atlantic, causing catastrophic global consequences. However, a new paper contradicts this prediction, suggesting that such an event is unlikely to occur in the foreseeable future. Andrew emphasizes the need for clear and accurate communication to avoid misleading or alarming the public.

Tune in to learn more about the significance of speaking up for the ocean and taking action to protect it.

Link to article: https://theconversation.com/the-atlantic-oceans-major-current-system-is-slowing-down-but-a-21st-century-collapse-is-unlikely-214647

Within the episode, Andrew explores how podcasts offer a unique platform for in-depth discussions and a deeper understanding of topics compared to other mediums such as blog posts or videos. They emphasize that within a concise 15-minute timeframe, they can effectively convey a wealth of information about a topic's history, related papers, and surrounding controversies. By avoiding misleading headlines, podcasts contribute to responsible journalism.

Moreover, Andrew highlights the ability of podcasts to delve deeper into a subject by featuring interviews with experts or individuals directly involved in the topic. He even contemplated the possibility of interviewing oceanographers who conducted the research papers or facilitating debates between different perspectives. This capacity for conversation and insights from experts fosters meaningful discussions and enhances understanding.

Furthermore, Andrew acknowledges that podcasts, along with video podcasts and blog posts, possess the advantage of conveying the speaker's passion and tone. Listeners can directly hear from scientists and researchers, gaining a sense of their thoughts and emotions towards the science and their own work. This audio aspect of podcasts enhances the overall experience and engagement with the content.

In conclusion, this episode highlights how podcasts provide a platform for more in-depth discussions, expert interviews, and a better understanding of topics compared to other mediums like blog posts or videos.

In this episode, Andrew encourages you to reflect on your personal connection to the ocean and what made them fall in love with it. He shares his own experience of falling in love with the ocean through watching Jacques Cousteau films and emphasizes the power of visual storytelling in documentaries. Andrew discusses the accessibility of technology and social media today, urging listeners to embrace the opportunity to create their own mini documentaries about the ocean.

The episode highlights the importance of personal storytelling and making a connection to the ocean through these films.

We are all witnessing the consequences of climate change that are destroying the lives of people all over the world. Wildfires in Maui and in Canada are revealing the consequence of not speaking up for the ocean and the planet. In this episode, Andrew discusses why it's so important to start communicating environmental science and conservation in hopes that it reaches audiences that can help with conservation efforts to prevent the devastation that we are witnessing today. 

Donate to help Maui families: https://secure.actblue.com/donate/helpmauifamilies

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses the importance of speaking up for the ocean and how listeners can get involved in science communication. Andrew highlights the power and impact of sharing information about the ocean, emphasizing the need for reliable and accurate communication in today's world.

Listeners are encouraged to take action and become advocates for the ocean by utilizing various platforms and opportunities for science communication. Tune in to learn more about the significance of speaking up for the ocean and how you can make a difference.

In this episode of the How to Protect the Ocean podcast, host Andrew Lewin gets inspired by a podcast where a celebrity radio and podcast personality talks about his career. The celebrity emphasizes the importance of building a diversified portfolio of businesses and podcast networks, even if ownership is not in everything. Andrew reflects on how science communicators in the marine science and conservation field often expect instant success but highlights the importance of patience and continuous effort. He encourages listeners to keep publishing and getting their message across, regardless of occasional setbacks. Tune in to hear Andrew's thoughts on the podcast that sparked this inspiration.

In this episode of the "How to Protect the Ocean" podcast, host Andrew Lewin interviews Melissa Hobson, a science communicator who writes for marine conservation. The episode focuses on speaking up for the ocean and the importance of taking action to protect it. Lewin discusses the evolution of his podcast from "Speak Up for Blue" to "How to Protect the Ocean" to better communicate its purpose. Hobson shares insights on her career and the value of science communication in marine conservation. Overall, the episode emphasizes the need for individuals to get involved and make a difference in protecting the ocean.

[00:02:08] Writing for marine conservation.
[00:03:14] Science communication career opportunities.
[00:07:52] Discovering a love for diving.
[00:12:37] Scuba Diving Magazine Feature.
[00:18:51] Marine Mega Foundation. [
00:20:59] Non-scientific roles in conservation.
[00:23:14] Early career opportunities and finances.
[00:27:19] Going full-time freelance.
[00:32:58] New scientific papers.
[00:35:13] Making workplace topics interesting.
[00:40:16] Freelance writing diversification.
[00:43:30] Pursuing passions while balancing finances.
[00:48:08] Careers in conservation writing.
[00:51:39] Ocean Hero's fundraising success.
[00:56:11] Meandering career in conservation.

Connect with Melissa Hobson:
Website: www.melissahobson.co.uk
LinkedIn: https://www.linkedin.com/in/melpud/

Link to Article: https://bit.ly/3I9PnXb

Have you ever had someone say to you that they are over the bans on plastic straws or changing their behaviour to help the ocean is too hard? It's a frustrating experience, but it tells us that people are not educated on ocean issues and may not want to be.

However, we need to make sure the right information is out there so that people who want to be educated on the ocean can do their part. 

In this episode, I discuss how we can change our SciComm approach to blend in better on digital platforms and help people live for a better Ocean.

Sign up for the Duke Environmental Communications Certificate Course called: Building and Online Community through Audio Storytelling: https://bit.ly/3ivkHCx

Connect with Speak Up For Blue:
Website: https://bit.ly/3fOF3Wf
Instagram: https://bit.ly/3rIaJSG
Twitter: https://bit.ly/3rHZxpc 

Many scientists love communicating their science to the public and they know that science communication is the key to improving conservation, but when they do SciComm they tend to not be their authentic selves causing their audience to disengage.

Therefore, in order for SciComm to be effective scientists must connect with their audience by being themselves.

In this episode, I provide advice and reasons why you should be yourself and the benefits that go along with it when doing SciComm.

Sign up for the Duke Environmental Communications Certificate Course called: Building and Online Community through Audio Storytelling: https://bit.ly/3ivkHCx

Connect with Speak Up For Blue:
Website: https://bit.ly/3fOF3Wf
Instagram: https://bit.ly/3rIaJSG
Twitter: https://bit.ly/3rHZxpc 

However, there are certain times where I have an smh (Shake My Head) moment as a small number of people use certain language that will certainly offend a group of people. 

In this episode, I will tell what those comparisons are and why you should avoid using them when speaking about the ocean. 

Connect with Speak Up For Blue:
Website: https://bit.ly/3fOF3Wf
Instagram: https://bit.ly/3rIaJSG
Twitter: https://bit.ly/3rHZxpc 

Did you hear the Brittany Spears may not be under conservatorship anymore and her father was removed as the head of said conservatorship? Wait...what? You are probably wondering what Brittany Spears has to do with marine conservation. You are right, it really doesn't, but the reason I know what is happening with Brittany Spears is because of a documentary on her that was centred around her conservatorship. 

Documentaries can inspire audiences to support a pop star that is going through something personal or can help shut down orca shows at SeaWorld.  They are powerful tools for storytelling that can turn the tide on many aspects of environmental conservation issues. 

In this episode, I discuss three documentaries that invoked different behavior changes, in good and not-so-good ways.

Connect with Speak Up For Blue:
Website: https://www.speakupforblue.com/
Instagram: https://www.instagram.com/speakupforblue/
Twitter: https://twitter.com/speakupforblue 

I am a Science Communicator. I use this podcast to communicate marine science to you and other listeners who would like to know more about how to protect the Ocean. My goal is to present accurate and real information so that you and others could learn about Oceans that may not be readily available online. 

II know many colleagues who communicate science by conducting guest lectures/teachings in K-12 schools. They do it on a volunteer basis in hopes to inspire future scientists of the world. However, it is difficult when other communication platforms such as TV stations say they have a mission to enlighten their audience but create fake documentaries that scare and confuse many people. 

I describe a situation written to me by a listener who sent me an email (you can contact me here with your questions/comments) on today's email.  The listener described a situation that he faced where he attempted to convince a group of students that the megalodon and mermaids were not real despite recent TV programs stating otherwise through fake documentaries.

The listener is a professor at Brigham Young University: 
Twitter: https://twitter.com/OceanEcologist

Check out all of our episodes on www.speakupforblue.com

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

This episode is a bit of a rant that I have been thinking about for a while. Over the past few months, I've noticed that media companies (video, audio, and written forms) have been putting out content that either ignores science or drives a wedge between science and the public. 

The film Seaspiracy told the audience and non-profit organizations that worked to conserve the ocean were actually working to support overfishing. Obviously a false statement; however, much of the audience still quote the movie four months later. 

The New York Times published an article, where the author conducted their own "study" to determine whether Subway (the sandwich company) used real tuna in their tuna sandwiches. The study was not scientific and the results were inconclusive (stated in the article); however, the headline read "Subway does not use real tuna in their sandwiches." 

Discovery is releasing a new program during Shark Week this summer (2021): a reality show that is searching for the next shark expert. An expert can be defined in many ways, but this "expert" search is not based on the scientific knowledge each contestant has. It is based on whether or not they can swim with sharks without getting bitten. Now, there are shark diving experts who are amazing and advocate for sharks, but many of them are thought to be scientists who conduct experiments, which can lead to misinformation. 

Finally, during the 2021 Shark Week, there was an episode that aired with the people for the Jackass franchise. During the show, one of the members were doing a stunt into a body of water where sharks had aggregated. The man fell and got bitten. The rest of the episode was about how traumatized the man was for being bitten; even though, the stunt was not necessary and led to him being bitten. 

Many media companies are sacrificing science for clicks and views while misleading their audience. I am very concerned as to where Science Communication is directed on large platforms. 

Check out all of our episodes on www.speakupforblue.com

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Seasipracy got me thinking of the effects of past conservation documentaries on the conservation of iconic species such as sharks, dolphins, orcas, and sea turtles with respect to their issues of finning, captivity, and plastic pollution, respectively. 

However, the recent release and reaction of the public and the scientific community of Seaspiracy led me to think about ways that science communicators should react to controversial conservation documentaries no matter how they are made. 

Listen to the episode and let me know what you think. 

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

I had the privilege of sitting down with the one and only Melissa Cristina Marquez to talk about her experiences using a variety of Science Communication Platforms including social media, network TV (Shark Week and SharkFest - upcoming), podcasting on ConCiencia Azul, and now a fictional author of a series of books related to her time as a Marine Biologist. We also discuss her most recent fieldwork experience (and how it didn't go as planned, Yikes!).

Get her book "Wild Survival" here: https://www.amazon.com/Crocodile-Survival-Melissa-Cristina-M%C3%A1rquez/dp/1338635050/ref=sr_1_1?crid=1XJQF0HOCZM20&dchild=1&keywords=wild+survival+crocodile+rescue&qid=1614915754&sprefix=Wild+Survival%2Caps%2C163&sr=8-1

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

I finally decided to moderate my own room on Clubhouse to have a discussion on Clubhouse. What happened next was amazing! Listen to the podcast for more details. 

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

A former fisher launched a local radio station in Pambna Island, India to keep the fishing community informed of marine issues, women's roles in fisheries, and remembering major fishing events. 

The radio station is effective because the messages are targeted to the local community, made up of mostly fishers, by a local community member. The fishers will listen to the radio for 10-12 hours while at-sea to such topics that drive communications on specific topics such as over-fishing, climate change, and plastic pollution. 

One fisher told reporters that he now cuts sea turtles out of his trawl ner instead of selling them for food because he understands that sea turtles help eat invasive jellyfish.  

The radio station is another example of why it is important to have leaders in the community to speak to fellow community members about issues that can affect them.

Link To Article: https://www.hakaimagazine.com/features/the-radio-station-at-the-heart-of-a-fishing-community/

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

As I prepare for the Mindful Conservation Conference talk that I will be putting on, I think about how I would tell someone who would like to start a SciComm Business the steps it would take to be on the path to success. 

I use my own company as an example (because that is all I know) to provide some tips on how to start, how to choose your business model, and how to be successful in a digital world. 

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

The one thing I love most about Science Communication is...the Community. I dedicate this entire podcast to the people in the community that has helped get Marine Science and Conservation information to so many people!!!

What type of Marine Science content do you love to listen/watch/read? Let us know in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

Dr. Scarlett Smash joins me in the podcast today to discuss her new podcast called The Guide To Mindful Conservation: Dancing In Pink Hiking Boots. The podcast covers topics that involve becoming happy within the field of Conservation and being a better person. 

Smash talks about how her life led her to launch the podcast and the tough types of conversations she has on the podcast to better the conservation field and life, in general.

Check out the podcast here:

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

Do you currently listen to the podcast? Share your thoughts on the episodes and which one you like best in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

Stories are the way we connect to a particular topic. When we read a book, the story captures our imaginations. When we watch a movie, people look for great storytelling as special effects can only get you so far. The point is storytelling is a tried and tested way to get your message across. It's a skill that some people may have and others need to learn (including myself!). 

Do you use storytelling in your SciComm work? Share your experiences in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram: https://www.instagram.com/speakupforblue/

Speak Up For Blue Twitter: https://twitter.com/SpeakUpforBlue

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:
Apple Podcasts: https://apple.co/31P4UY6
Spotify: https://spoti.fi/3f7hDJw

I just wrapped up a course I was teaching for the Duke Executive Education program for the Nicholas School Of Environment. It was a great course with fantastic students!

As I wrapped up the course, I was speaking with Claire and mentioned that the students who start a podcast on their own (independent of their work) will open themselves up for amazing opportunities down the line, similar to what happened to me multiple times.

Check out some of the opportunities that were presented to me over the past 5 years of podcasting. 

What would prevent you from starting a podcast for the environment? Share your thoughts in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram

Speak Up For Blue Twitter

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

Ocean Science Radio
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

I am proud to announce that we added another podcast to the Speak Up For Blue Podcast Network called Ocean Science Radio. The podcast is co-hosted by Andrew Kornblatt and Frances Farabaugh (Madame Curiosity and Dugongs & Seadragons), who bring you the latest ocean advances and information every month. 

You can check out the podcast here:
Apple Podcast: https://apple.co/3chJMfA
Spotify: https://spoti.fi/3bnkP18

Have you listened to the Ocean Science Radio Podcast? Share your thoughts about the show in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram

Speak Up For Blue Twitter

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

I've spent over 15 years on social media, more than 10 of those years involved science communication. Over those years, I crafted a strategy through many experiences to engage with people on social media about science that I now use today. I should mention that my strategy is constantly evolving as I believe everyone's strategy should evolve. 

I focus on how to create a positive educational point out of a negative experience on interaction with someone who is frustrating you.

What is your approach to Science Communication on Social Media? Share your strategy in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram

Speak Up For Blue Twitter

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

I am happy to announce the launch of the Madame Curiosity Podcast hosted by Frances Farabaugh and Mallory Fin. The two women join me on the podcast to talk about why they started this podcast about the historical contributions of Women in STEM. 

Frances and Mallory also discuss how they know each other and how different they are, and why that makes the podcast that much more interesting. 

Madame Curiosity Instagram

Madame Curiosity Twitter

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

Madame Curiosity
Apple Podcasts: https://apple.co/2xUlSax
Spotify: https://spoti.fi/2V38QQ1

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

My good friend Dr. Craig McClain joins me on the podcast to announce the wonderful OceansDotComm for 2020. The first OceanDotComm was a huge success, where 38 Science Communicators gathered at the Louisiana Universities Marine Consortium to tackle a topic and conduct a series of projects within a span of 5 days. 

There were ships, airboats, cultural dinners and lots of laughs involved during the challenge. That would be how I would sum up OceansDotComm2018.

Now OceansDotComm 2020 is coming in October! Don't miss out, apply today:

Website: https://lumcon.edu/oceandotcomm/

Application: https://docs.google.com/forms/d/e/1FAIpQLSeG8oA7qaEgO1vIDp__ZjybHUmMWYQ3yggNX6ZFWKBD20aTGw/viewform

Are you going to apply to OceansDotComm2020? Let us know in the Speak Up For Blue Facebook Community: http://www.speakupforblue.com/group.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram

Speak Up For Blue Twitter

Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour
Apple Podcasts: https://apple.co/2k4ZB3x
Spotify: https://spoti.fi/2kkEElk

ConCiencia Azul:
Apple Podcasts: https://apple.co/2k6XPio
Spotify: https://spoti.fi/2k4ZMMf

Dugongs & Seadragons:
Apple Podcasts: https://apple.co/2lB9Blv
Spotify: https://spoti.fi/2lV6THt

Environmental Studies & Sciences
Apple Podcasts: https://apple.co/2lx86oh
Spotify: https://spoti.fi/2lG8LUh

Marine Mammal Science:
Apple Podcasts: https://apple.co/2k5pTCI
Spotify: https://spoti.fi/2k1YyRL

Projects For Wildlife Podcast:
Apple Podcasts: https://apple.co/2Oc17gy
Spotify: https://spoti.fi/37rinWz

You may remember Nathan being on the podcast a few years ago as he described the event that spearheaded the plastic straw band movement. Nathan was the field biologist who removed the straw that was stuck in the Sea Turtle's nose. The virality of the video made him realize the power of science communication as that video continues to be THE video shown by multiple media outlets to make people aware of the problems of single-use plastic.

Four months later, Nathan emailed me another video where he removed a plastic fork from another Sea Turtle proving that the previous incident was not a one-off chance. 

I recently found out that Nathan was part of the research team that recorded for the second time only a live video of a giant squid in the deep sea. 

In Part 1 of the interview, Nathan and I discuss how science communication is important to him and how it can be used to create conservation opportunities.

YouTube links:

Sea Turtle With Straw: https://www.youtube.com/watch?v=4wH878t78bw

Sea Turtle With Fork: https://www.youtube.com/watch?v=VRiTABRQOjk

Nathan's YouTube Channel:

https://www.youtube.com/channel/UCBQBDrSME4ohP7gHFCp5j6w

Do you Communicate Science? Share your work in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Want to be more eco-friendly? Buy certified eco-friendly products from our affiliate partner the Grove Collaborative: http://www.speakupforblue.com/goocean.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram

Speak Up For Blue Twitter

There is a great podcast called "Commons" that is doing a series on how the Oil and Gas industry has influenced life and politics in Canada. The Commons' latest episode dives into the conspiracy that Conservative politicians have labeled anyone or organization that has foreign funding as eco-extremists trying to keep Canada's Energy landlocked.  It's an interesting time to be a Marine Conservationist, where information spewed by politicians, true or false, tends to dominate the narrative. 

Take a listen and get ready to be met by a $30 Million war room to attack anyone who speaks out against oil and gas to protect the environment. There are interesting times ahead.

Will this stop you from speaking out against the fossil fuel industry? Share your perspective in the Speak Up For Blue Facebook Group: http://www.speakupforblue.com/group.

Want to be more eco-friendly? Buy certified eco-friendly products from our affiliate partner the Grove Collaborative: http://www.speakupforblue.com/goocean.

Check out the new Speak Up For The Ocean Blue Podcast App: http://www.speakupforblue.com/app.

Speak Up For Blue Instagram

Speak Up For Blue Twitter

The Second Part of my conversation with Andrew Thaler on the last 10 years of Marine Science and Conservation Communication. 

If you are someone who has been doing SciComm in the same field, how have you noticed the field has evolved?

Donate to the Jairo Mora Sandoval Bravery Award to Fund 5 more brave Marine Conservationists

Become par to the Speak Up For Blue Nation by joining our Patreon Campaign. 

I would love to hear your opinion on this episode. Join the Facebook Group to chime in.

Do you know we launched more Ocean Related Podcasts?

Subscribe to Marine Conservation Happy Hour and ConCiencia Azul

500 EPISODES!!! I can't believe the time has finally come where the Speak Up For Blue Podcast has reached 500 episodes!!! What do I do to celebrate? I announce that I will be posting from 3 times a week to 7 times a week. More frequency will result in shorter episodes, but that doesn't mean I won't be diving deep into the topics of each episode. Some episodes, like today's, will be a 2-parter. 

Today's episode, Andrew Thaler joins me to help celebrate the 500th episode as we record together from the Singapore Crowne Plaza Hotel at the airport on a 22 hour layover. 

We reflect on our efforts to communicate Marine Science and Conservation over the past 10 years. We look at how it started and how it has evolved over time. We also look at how it has changed both of our lives. 

Check out Part 1 of this 2-Part episode on Marine Science and Conservation Communication. 

Enjoy the Podcast!!!

Donate to the Jairo Mora Sandoval Bravery Award to Fund 5 more brave Marine Conservationists

Become par to the Speak Up For Blue Nation by joining our Patreon Campaign. 

I would love to hear your opinion on this episode. Join the Facebook Group to chime in.

Do you know we launched more Ocean Related Podcasts?

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Today's Ocean Talk Friday has me breaking down the everything that happened at OceanDotComm 2018. As many of you know, I spent a week at LUMCON (Louisiana Universities Marine Consortium) with over 40 other people who have experience in Science Communication (SciComm) to tell the stories of Coastal Optimism in Southern Louisiana as they face rapid coastal loss due to a number of different factors including sea level rise, coastal degradation, diversion of the Mississippi River and the intrusion of the Oil and Gas industry. 

I talk about my overall experience about the conference and I highlight some of the products that were created in 4-5 days.

I am very pleased to introduce Shea Steingass to you as we collaborate to create a overall narrative of Coastal Optimism through a series of interviews with various members of the community in Southern Louisiana. All of the people we interviewed live in Southern Louisiana for varying periods of time. 

Shea and I discuss how we approached this season and what we wanted to present to you about the great people that we interviewed.

Shea will be hosting several of the podcasts this season and does a fantastic job!