Have you heard these myths about marine conservation careers? Myth #1: You only need a degree in biology or marine science to work in this field. Myth #2: Marine conservation jobs are only for scuba divers. Myth #3: This field is only for those who want to work with marine mammals. The truth is that diverse skills are needed in marine conservation. It takes more than just scientific knowledge to protect our oceans and the creatures that call it home. My guest, Alvise Ca'Zorzi, will share insights on how to diversify your skillset and explore career paths in marine conservation.

In this episode, you will be able to:

• Discover the abundant opportunities that await you in the field of marine conservation.

• Learn about the significance of marine conservation finance in protecting our oceans.

• Uncover unique self-financing methods that guarantee well-maintained marine protected areas (MPAs).

• Understand the crucial role of mooring management in preserving marine environments.

• Explore the diverse skill set needed to excel in marine conservation efforts.

My special guest is Alvise Ca'Zorzi

Meet Alvise Ca'Zorzi, a 27-year-old Italian-Brazilian who grew up on a Spanish island and now works in marine conservation finance for a company called Blue Seeds. With a background in international relations and project management, Alvise proves that you don't have to be a scientist to make a difference in the marine conservation space. His passion for diving and exploration led him to pursue a unique conservation journey working with mooring systems in the Mediterranean to protect seagrasses from anchor damage.

Do you want to ensure a thriving planet for future generations of flora and fauna? Are you committed to preserving our natural ecosystems for years to come? If so, I have good news: there is a solution. By implementing long-term conservation efforts, we can achieve the result of a sustainable and healthy environment. Through measures such as habitat protection, sustainable resource management, and conservation education, we can ensure that our planet remains vibrant and full of life. It's up to us as environmentalists to take action and advocate for these efforts, to ensure a better future for all. Let's work together towards the result of a thriving, resilient planet.

In this episode, you will be able to:

• Realize the critical importance of enduring conservation measures for our planet's well-being.

• Investigate the innovations and improvements of recent conservation technologies.

• Tackle and overcome preconceptions about adopting green lifestyles and practices.

• Recognize and applaud the ongoing achievements in the field of conservation.

• Grasp the value of engaging with listeners and raising consciousness about environmental issues.

We need to be more positive about this world in conservation.

The Importance of Branding in Science Communication
Branding plays a crucial role in science communication as it helps creators convey their mission, vision, and the reasons behind their content creation. A well-defined brand facilitates the connection between the audience and the creator, enabling the delivery of meaningful and impactful messages. It's essential to understand the marketing and branding side of science communication while creating content on various platforms, such as TikTok, YouTube, and Instagram, to improve engagement and reach. I discuss my initial fear of the term branding. However, I realized that I already had a brand, and that brand is how I communicate my vision through content creation. I acknowledge the recent growth in science communication and stress the importance of finding a balance between content creation and branding to build a stronger community and maintain audience engagement.

How to Incorporate Branding in Your Content
Incorporating branding into your content involves being strategic with your marketing and communication efforts. Ensure that every piece of content represents your mission, vision, and core values while consistently providing valuable information to the audience. It's vital to consider audience feedback, adapt content as needed, and be authentic while creating and delivering brand messages. I talk about the importance of reinforcing your brand's message and reminding yourself of why you create content. I challenge myself by questioning if my podcast will benefit the audience and provide value. By staying aligned with my branding strategy, I deliver meaningful content while keeping the essence of my brand intact. Ultimately, branding helps to maintain the creator's focus on delivering quality content that aligns with their vision.

The resources mentioned in this episode are:

• Visit Hakaimagazine.com to read Brian Owens' article on Marine Protected Areas (https://bit.ly/3NiwGlY).

• Support the establishment and management of Marine Protected Areas by advocating for the inclusion of all ocean stakeholders in the planning process.

Do you want to establish yourself as a credible and reliable source of information for your audience? Are you looking to gain their trust and increase your influence? As a science communicator, you understand the importance of accurate information in your field. And that's exactly what I'll be sharing with you - the solution to achieving your goal of becoming a trusted resource for your audience. By establishing yourself as a reliable source, you can build a loyal audience that will use your messages as a resource.  This not only helps to build your credibility but also increases your audience's trust in you. Join me as we explore the importance of science communication and how it can help you achieve your desired outcome - building a loyal and engaged audience.

In this episode, you will be able to:

• Explore the undeniable impact of reliable information in podcasts centered around science.

• Delve into authentic experiences that demonstrate the need for accuracy in scientific storytelling.

• Appreciate the power of podcasts as a channel for increasing interest in scientific knowledge and the environment.

• Recognize the rewards of gaining credibility by consistently creating evidence-based content.

• Stimulate your desire to create a podcast dedicated to dependable science communication that makes a difference.

In this episode, you will be able to:

• Discover how Marine Protected Areas (MPAs) can influence the fishing industry and its sustainability practices.

• Delve into the real-life impacts of MPAs on various fishing communities, using the powerful case study of Revillagigedo National Park and the Mexican Industrial Fishing Fleet.

• Understand the critical role of transparency in catch data, helping to ensure a thriving and well-managed ecosystem.

Link to article: https://bit.ly/3NnwSl7

Have you heard these myths? That pursuing your passion won't pay the bills, that environmental activism is only for the wealthy, or that storytelling is just a hobby? As an aspiring conservationist or environmental activist, it's easy to feel discouraged by these misconceptions. But our guest, Andi Cross, is here to share the truth. Through her experience in storytelling and human connection, she has learned that pursuing your passion can not only be financially sustainable but can also make a positive impact on the planet. In this podcast, Andi will share her insights on how to use storytelling and human connection to create change and make a difference in the world.

In this episode, you will be able to:

• Discover invaluable insights on ocean conservation and the role marine biology plays in preserving our oceans.

• Understand the importance of collaborative efforts and collective action in preserving our oceans.

• Get inspired to pursue your passion for making a positive impact on our planet through ocean conservation.

My special guest is Andi Cross

Andi Cross is a passionate conservationist with a unique journey in connecting people with nature. After a successful career as a growth strategist in corporate America, Andi decided to pursue her lifelong love for the ocean full-time. Leaving her high-rise office job and uprooting her life, Andi has stepped into a new world, creating unforgettable experiences for people through the expedition, Edges of Earth. Now a skilled dive master, Andi shares her passion for our abundant planet and its wonders while encouraging aspiring conservationists to dive into their dreams and make a significant impact on the world.

The resources mentioned in this episode are:

• Visit Andi Cross's website, Edges of Earth, to learn more about her expeditions and how you can join in on the adventure.

• Follow Andi Cross on social media to stay updated on her latest expeditions and conservation efforts.

• Take action in your own community by finding local conservation organizations to support and get involved in their efforts to protect the ocean and the environment.

Edges of Earth: Exploring Marine Conservation and Sharing Stories
Edges of Earth is a unique initiative that sends a team of storytellers on a two-year voyage to 50 remote locations to learn about and document the vital work being done in ocean conservation. This program aims to transform the conversation surrounding marine conservation by sharing uplifting stories and positive news, showcasing the incredible work of dedicated individuals on the front lines of ocean protection. By harnessing the power of storytelling and human connection, Edges of Earth strives to inspire others to join in these important efforts, creating awareness and driving positive change in the world. During the podcast, Andi Cross shares her experience of conceiving the idea for Edges of Earth during a trip to Fiji, where she met knowledgeable locals working to conserve marine life and felt compelled to help share their stories. Through her platform, she's using her skills in storytelling and business to make a significant impact on ocean conservation. Her journey from Manhattan to Perth and the development of WildPalm, which funds Edges of Earth, demonstrates Andi's dedication, passion, and resourcefulness in bringing her extraordinary vision to life.

Finding Your Passion and Impact: Andi Cross's Journey
Embarking on a journey of self-discovery and aligning your passions with a meaningful profession can often lead to a greater sense of fulfillment in life. Identifying your interests and strengths can provide a valuable starting point for transitioning from a career that may no longer resonate. By taking risks and stepping out of your comfort zone, you might discover new pathways and opportunities to make a positive impact on the world around you. Andi Cross has shown incredible personal growth and determination in her journey from corporate Manhattan to remote Perth, Western Australia, adapting her skills and interests in business and marketing to benefit marine conservation endeavors. By embracing change, pursuing her love for the ocean, and establishing partnerships that align with her values, Andi has successfully forged a new and meaningful path that not only positively impacts our planet but serves as an inspiration to others seeking greater purpose in their lives.

Pursuing a Life of Adventure and Purpose: Andi Cross's Tips for Taking Risks and Building Personal Confidence
Taking calculated risks and embracing change can lead to a life full of adventure and purpose. By stepping out of our comfort zones and delving into the unknown, we can gain invaluable experiences, knowledge, and personal growth. By allowing ourselves to be vulnerable and flexible, we open up to new opportunities and challenges that can ultimately lead to a fulfilling and rewarding life. Andi Cross encourages risk-taking and personal confidence through her own experiences in uprooting her life from Manhattan to Perth and diving headfirst into the world of marine conservation. Her journey is a testament to the power of taking bold risks and stepping out of your comfort zone. With a focus on personal growth, Andi is an example of how redefining your path and embracing change can create a life of adventure and purpose.

Join host Andrew Lewin as he shares his journey of using podcasting to speak up for the ocean and how you can help bring about more awareness of the ocean and protect it for future generations.

Libsyn.com promo code: CMPOD
Contact me if you are interested in group or 1 on 1 coaching for science communication:
https://www.instagram.com/howtoprotecttheocean/

In this episode, you will be able to:

• Explore the power of podcasting in developing both your personal and career journey.

• Grasp the significance of protecting our oceans and promoting steps to preserve marine ecosystems.

• Delve into the ocean podcasting landscape, highlighting the need for varied viewpoints and consistent content.

• Get valuable pointers on initiating an engaging ocean-themed podcast, including selecting a niche and partnering with like-minded individuals.

• Find out how podcasting could open up new avenues for professional growth and unforeseen career paths.

As a marine biologist, Andrew Lewin has spent years studying and observing the many challenges facing our oceans. Determined to make a difference, Andrew turned to podcasting as a means of raising awareness and inspiring change. With a wealth of experience in both science communication and podcast production, Andrew is the perfect guest to provide valuable advice for those interested in starting their own ocean-themed podcast. Learn from his journey and discover how to find your niche, collaborate with others, and use your podcast to make a positive impact on the world's oceans.

The resources mentioned in this episode are:

• Subscribe to the How to Protect the Ocean podcast to stay informed about ocean issues and how to take action.

• Vote for representatives who prioritize the environment and the ocean.

• Start your own ocean-focused podcast to share your voice and knowledge.

• Support organizations and initiatives that work to protect the ocean through donations or volunteering.

• Reduce your personal impact on the ocean by using sustainable products, reducing plastic use, and supporting local and sustainable seafood.

• Educate yourself and others about ocean issues and solutions through books, documentaries, and social media.

• Take part in beach cleanups and other community events to directly contribute to ocean conservation efforts.

• Advocate for ocean-friendly policies in your local government and community.

• Purchase from companies that prioritize sustainability and ocean conservation.

• Encourage others to take action and raise awareness about ocean issues in your personal and professional networks.

Getting Exposure and Opportunities through Podcasting
One of the most significant benefits of podcasting lies in its potential to create professional networks and provide exposure to new opportunities. By interviewing guests and collaborating with organizations, podcasters can forge relationships within their industries. These connections can lead to job or contract offers and other potential collaborations that can enrich one's professional journey. In Andrew Lewin's experience, his podcast has allowed him to build a vast network of professionals within the ocean conservation community. These connections have led to unexpected opportunities, such as collaborations with large organizations and invitations to events related to marine biology and ocean conservation. Moreover, the exposure gained through podcasting has helped Lewin advance his career and establish himself as a thought leader in his field.

How to Get Started with Podcasting
To start podcasting, a strong foundation needs to be established; this includes identifying a niche, creating quality content, and having a solid plan in place. Potential podcasters should choose a theme that resonates with their values or interests, and focus on finding ways to engage with their audience. Collaboration is also essential– forging connections with other podcasters, organizations, and professionals can lead to increased outreach and success. Andrew Lewin encourages aspiring podcasters to take advantage of the support and resources available, such as his communication coaching program. This platform enables participants to launch their own podcasts while receiving guidance and mentorship from Lewin. Additionally, he recommends using libsyn.com, a hosting platform, to set up a podcast account and streamline the launch process. By following Lewin's advice and embarking on the podcasting journey, individuals can contribute to the ongoing effort to raise awareness and protect our oceans for future generations.

In this episode, you will be able to:

• Investigate the vital discussions on diversity and ocean justice from the Upwell conference.

• Contemplate the existing gaps in diversity within ocean conservation and advocacy circles.

• Acknowledge the essential role played by marginalized communities in conservation endeavors.

• Comprehend the complex intersection of ocean justice with environmental and economic aspects.

• Consider how adaptive management continuously reshapes our views on conservation achievements.

My special guest is Angelo Villagomez, Anupa Asokan

Angelo Villagomez is an experienced ocean advocate with a focus on well-designed and implemented marine protected areas. Currently working for the Center for American Progress in Washington, DC, Angelo has spent years advocating for ocean conservation and has an extensive background working with coastal communities in the Caribbean and Pacific. As an avid scuba diver and a passionate voice for ocean justice, Angelo is committed to making the conservation field more inclusive and diverse.

Anupa Asokan is a dedicated conservationist with a diverse background in film, fisheries management, and marine protected areas. As a passionate surfer and paddleboarder, Anupa's love for the ocean runs deep. Currently working as a policy analyst for the Natural Resources Defense Council, her focus is on the promotion of sustainable fishing practices and the establishment of marine protected areas. Anupa's unique skill set allows her to effectively communicate the importance of ocean justice and work towards a more inclusive conservation community.

The resources mentioned in this episode are:

• Register for the Upwell: A Wave of Ocean Justice conference on June 7th at 12:30 PM Eastern time through the link in the show notes.

• Attend the conference virtually to learn about ocean justice and the different aspects of what it means.

• Watch the conference live on YouTube to hear from speakers and participate in the forum where marginalized voices can be highlighted.

• Check out the Ocean Justice Forum to learn more about the movement and join the conversation.

• Support organizations that are working towards ocean justice, such as NRDC and the Pew Charitable Trust.

• Advocate for diversity and inclusion in the ocean conservation movement, especially at the leadership level.

• Take action to protect the ocean in your local community, such as supporting marine protected areas and sustainable fishing practices.

Ocean Joy Justice in Action
Ocean recreation is an often-overlooked component of ocean conservation. Activities such as surfing, diving, and exploring marine life offer more than just enjoyment; they create meaningful connections between people and the ocean environment, shaping the public's perception of the marine landscape and inspiring efforts to preserve and protect these waters. During the podcast, Anupa Asokan discusses her involvement in a panel about experiencing joy and fun in ocean activities and how these experiences can enhance one's everyday life. However, she also brings attention to the lack of representation of diverse ethnic backgrounds in these joyous encounters and the need to make these activities more inclusive. By expanding these opportunities to connect with the ocean for all, conservation efforts can encourage a truly diverse community that values and protects shared ocean environments.

Every Coastline Needs a Hero
Local heroes can play a crucial role in conservation efforts, contributing unique knowledge to the cause and mobilizing communities to work together. These individuals, deeply rooted in the areas they call home, can spearhead efforts to protect and preserve their coastal environments. They demonstrate a profound understanding of the challenges they face and are essential participants in developing sustainable solutions tailored to their community's needs. In the podcast, Angelo Villagomez and Anupa Asokan stress the importance of supporting local heroes, who can make substantial positive changes to their environment and influence meaningful progress in conservation. They encourage everyone to help uplift these local voices and recognize their talents and expertise in finding innovative ways to address conservation at the grassroots level. By emphasizing the importance of empowering local heroes the discussion highlights a vital aspect of making conservation initiatives more diverse and equitable.

Register for the conference: https://ampr.gs/3CcgNbC

Conference Agenda: https://bit.ly/3oMGM6p

Anupa's Video: https://www.youtube.com/watch?v=erQ2rSh3ULY